If you would like to maximize your potential to reach the most customers, it’s vital that you create a Perfect Optimize product title. There’s plenty of differing advice out there on which kind of product titles are the best. And what actually need provide with title. For example, whether you should keep your title simple or whether you ought to use as many keywords as possible for greater title optimization.
It’s important that before deciding which of these methods to employ, the product title adheres to the basics.
Letting your customers know exactly what you are selling
Quite simply your amazon product title is a way of letting your customers know exactly what it is you’re selling. You should always include four main elements. These elements are: The brand name, the color / weight / other variant, the unit and amount – so for clothing you need to add the size, or for other items the weight -, and Keywords which briefly describe what your actual product is.
Ensure that the title is slept correctly
A good title will prioritize the description of the item in the first few words, and then build on this description in a relevant way. Ensure that the title is spelt correctly, that you capitalize the first letter of each word (excepting the use of – ‘and’). Spell out measurements rather than using abbreviations. If you are using numerals use the number rather than the word – so ‘7’ not ‘seven’.
A poor product title will include titles which are written all in caps, or which lists the price (this can be seen next to your listing, it’s not needed in the description), and descriptions which are not relevant. So, don’t list the color if it only comes in one shade.
Research before which descriptive words to use
Do some research before you decide on which descriptive words to use. Do some searches in Amazon of the type of product you are selling and see which products come up and how their product titles look. Use your main keywords and check that similar products are being listed. If so then Amazon already knows your product is relevant.
Once you have the basics of amazon product title creation down, it’s time to consider whether you want to choose to use longer titles, or keep them short.
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Advice does vary. Some people recommend using titles which are short and others recommend using as much space as is offered (200 characters) and fill it with relevant information and keywords. There are advantages and disadvantages to each. Shorter product descriptions may look less ‘busy’, and encourage you to be as relevant as possible. However, if they are too short they run the risk of not being descriptive enough for your customers to find. And great for search engine also for better amazon seo optimization.
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Overly long descriptions with a lot of key words may put off some potential customers, who might feel skeptical of your product.
However, keyword-rich product titles tend to rank better in Amazon’s SERPS. The department of amazon seo listing department. There isn’t an easy answer on this subject, or a consensus regarding which method is the best for Amazon title optimization. It comes down to a matter of balance and personal preference.